High end fashion places their production policies and cause on the fashion trends arising. The people who come up or rather implement a certain fashion trend are usually the designers and notable people such as celebrities. To complement high quality, you will always find that designers and high end brands set their prices quite expensively. For ease of high-end identification, the clothes or items are usually branded with names or distinct signs.
The pricing of high end fashion ranges from moderately expensive to very expensive in regard to the influence that they are expected to create or bring about. The designs and fashion are usually presented to the general public on high fashion runways as well as mainstream fashion magazines and publications. These high end brands produce custom-to-wear clothes which is completely contrast to the ready to wear market whereby clothes are produced in large amount to be worn by whoever they fit.
The intermediaries who determine how far the trend will reach out to the general public are usually the celebrities and fashion designers. Fashion merchandising has grown as a result of the in-depth acceptance of high end fashion whereby the merchandiser is expected to study the fashion trends and assess what trend is upcoming so that he or she can make sure appropriate stocking of the exact high end fashion item in the retail market. The merchandiser works hand in hand with the designers and buyers so as to determine the best combination for the clients.
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One of the reasons as to why high end fashion keeps thriving is because the expensive and made-to-order feature makes them scarce. The quality commitment shown by the designers in the high end brands makes clients feel the quality guarantee perception. Everyone looks to gain value for their money as they buy any item which is actually what the high end fashion industry offer.
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It is a fact that most people can’t afford to have their clothes custom-made hence the high end fashion uses this to make the clients privileged about affording what most can’t afford. The trend begins when the brands produce and exhibit quality commitment to the designs which in turn attract high end buyers who buy whatever it is that amicably represents the value that they hold.
High end brands have an attribute of purposefully turning down make-to-orders so as to create the scarcity illusion so that when they produce it people will definitely appreciate and want the fashion or design produced. The quality brought out by high end brands and designers prompt high pricing which is a very important factor for your brand to be considered high end.